Feb 29, 2016
In a ballsy move, producer JMSN has tweeted out a phone number which allowed fans to text him direct, in turn those who texted him before 9 PM on February 28th were gifted with the artwork, name, and release date of his upcoming album.
Considering the man has nearly 65 thousand followers of social media, we imagine his phone would've overloaded somewhat.
Some fans decided to make JMSN's job a little more fun:
Ayyy JMSN texted me! He also likes sour skittles pic.twitter.com/BxgOlCEijo
— Officer Duane (@duanejayjr) February 28, 2016
That said, this is a pretty common marketing move these days, which most likely resulted in automatic responses that had nothing to do with JMSN actually responding. As expected, the information soon leaked, and it has now been revealed that his new album is to be titled It Is. It follows on from his last release, 2014'sThe Blue Album. The artist took to Twitter to announce that "There's no fucking label behind my shit. This is it. What you see is what you get."
'It is.'
— JMSN DP (@iamjmsn) February 29, 2016
Out May 6.
Pre-Orders at https://t.co/cU9DkN06EV at 9PM PST Tonight. pic.twitter.com/jIgX2khRla
If you want me to send you a link to the new song before anyone else text me by 7PM PST tonight. +1-(424)-256-7625 pic.twitter.com/cHbJuu1N1s
— JMSN DP (@iamjmsn) February 29, 2016
Image: XXL