English fashion designer Stella McCartney just announced that she will be teaming with Canadian pop electronica singer and producer Grimes as the face for her newest fragrance, POP. 

The poster, shot by Glen Luchfold, was released this weekend, and features the singer in a desert scene, in front of a pink convertible with matching bubblegum pink hair.

POP is marketed as both environmentally friendly and as a perfume for millennial women, all of which Grimes embodies to the core. The POP fragrance will feature packaging originating from sustainably managed forests.

The pairing makes perfect sense. As the daughter of Beatles member Paul McCartney and animal rights activist Linda McCartney, Stella McCartney is quite literally the product of the worlds of sustainability and the music industry meeting. Grimes announced the collaboration on Instagram, adding that she is thrilled to be working with her “fave vegan."

 

I am so happy to announce Grimes (@actuallyGrimes) as one of the faces of my new fragrance, POP. Grimes is a wonderful musician, director and writer. She’s the real deal, which I think is really rare to come across. She refuses to compromise on anything ethically or artistically, which sets her apart from many of her contemporaries. Stay tuned for more from POP. X Stella #POPNOW

A photo posted by Stella McCartney (@stellamccartney) on Mar 4, 2016 at 10:06am PST

The two seem to share a mutual admiration, with McCartney calling Grimes “the real deal,” and “a true Renaissance woman in the making."

“She refuses to compromise on anything ethically or artistically,” the designer added on Instagram. Additional collaborators on the fragrance will be revealed soon. POP marks Stella McCartney’s first fragrance in four years. The fragrance will hit U.S. stores later this month.

IMAGE: Twitter