May 19, 2016
Fresh off the biggest release of his career so far, Chance the Rapper has announced a one day only event in Chicago this coming Saturday in his home town of Chicago. It's called Magnificent Coloring World.
Chance's latest mixtape Coloring Book has been incredibly well received by fans and critics alike. Based solely on the similarity in titles, its not a stretch to think that Magnificent Coloring World will be built on the momentum of Coloring Book. But the catch is: no one knows what Magnificent Coloring World is going to be.
That hasn't stopped tickets from selling out almost immediately though. Chance announced the even last night on twitter with a short string of tweets. Chance was sure to stress that Magnificent Coloring world is "not what you think."
Dear Chicago, I have something special for you this Saturday, not what you think it is.
— Lil Chano From 79th (@chancetherapper) May 19, 2016
#magnificentcoloringworld not what you think
— Lil Chano From 79th (@chancetherapper) May 19, 2016
Not a lot to work with. But the sheer excitement that Chance can generate on short notice, not to mention the ticket sales rate, speaks to how Chance is developing a brand built on personality and trust. Chance's fans don't yet know what Magnificent Coloring World is, but they know its going to be good.
You can check out our review of Coloring Book here.
Image: Billboard