Another week, another huge artist set to release an album on a Friday. We're terribly sorry for Rick Rolling you on the Frank Ocean release, but you shouldn't trust him with your hearts like you do. Fast forward a week and a wild Bon Iver album has appeared. Unlike Frank you won't have to use an Ultra Ball -- probably just a normal Poke Ball.

The album will be premiered in the form of a live performance, taking place on August 12th. Rumor has it that the album will drop right afterwards (Friday night or Saturday morning). No name or official artwork have been released yet, but all kinds of teasers have been left for us. I imagine these to be similar to lure, as used in Pokemon Go. I mean, there's even a teaser video:

https://youtu.be/QUtg4kFscUw

and a mural in Brooklyn:

https://twitter.com/stereogum/status/763013508321669120

and some Instagram fluff:

https://www.instagram.com/p/BI3W9JBjugp/

and some more Instant-grammables:

https://www.instagram.com/p/BI4BvCEjNce/

Anyways, you get the point -- something is up in the Bon Iver camp. Among other expectations, you can bet the album going to be good, "If it comes out, it’s gotta be really true, it’s gotta really live with the other records and extend from them and be reborn and all that," said Justin Vernon, the band's singer/songwriter.

Hopefully this weekend will be better than the last, thanks Frank.

Image: Myspace