LIF, I know, this is the second review today where I'm going to pick on the artists' name, but it could have so many endings. Perhaps it's LIFE, or maybe CLIFF.
There is a theory going around, however, that the group did in fact intend for it's name to be LIF. Truly astonishing. Pure genius. We have a new leader, everybody.
All hail LIF, the band of few letters.