After arranging a Run DMC/A-Track collaboration earlier this year, Adidas Originals have turned their attention to the Southern Hemisphere. Over the coming weeks, collaborations between six Australian/New Zealand artists will result in three exclusive tracks which will no doubt blur the lines between genres.
The first of these releases features beat-wizard (and Stones Throw Records member) Jonti joining forces with Melbourne-based alt-pop duo Big Scary on "Slumming It In Paradise." On paper, this is a slightly confusing mix of genres, but it works due to the fact that both acts have a history of pushing the boundaries with their music.
It's no surprise that it's a pretty quirky track, with Jonti's slinky loops and beats being added to a twisted piano riff. The vocals duck in and out of the song, with both Big Scary members popping in at various times throughout. It's really interesting listening to this track and picking out the different influences.
The Adidas Originals campaign will also feature collaborations between New Zealanders The Doqument and Surf City, and Aussies World's End Press and Client Liaison. Keep an eye out for more as they come out.