I am such a sucker for nostalgia-drenched ‘70’s-style retro synths. Add to that a heavy Japanese city pop influence and a dash of elevator music with a sprinkle of soul, and you have Ginger Root’s “Juban District”. It’s a new take on completely evolved bedroom pop (of sorts) that is totally fresh and unique, and I honestly can’t say I’ve ever heard anything quite like it before.
Self-described as ‘Aggressive Elevator Soul’, it’s kind of like ‘70’s Western disco-pop found its way into an ‘80’s-era Tokyo and then time-travelled to 2021, just to find a bit of edge and modernity. And somehow, it just totally works. “Juban District” is one of those tracks that would work in any decade, despite it’s genre-hopping tendencies running the risk of making it a bit niche. It walks the line between kitsch and cool so perfectly, never wavering or overbalancing on either end.
It’s a fun little nugget that’ll have you bobbing along and smiling within two bars. Enjoy!
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