Frida Sundemo is a Sweedish talent providing some essential indie pop sounds. "Neon," a recently released track off of her upcoming EP, is a fantastic addition to your seasonal rotation.
Part of Best Fit Recordings, a forward thinking pop label platforming some exciting new talent, Frida graces well refined production with unruffled vocals. The peaceful, vibrant vibe is one that I'm appreciating and looking forward to hearing more of.
Additional sounds here.