Never met anyone named Edwin, or maybe I have and I just forgot. Names are hard to remember. It's like knowing the secret password to hundreds, or even thousands of different safes.
Yes they personally give you the code to unlock, but when you have a million flippen' passwords it gets to be a bit overwhelming.
To be honest, I've had at least 5 Apple passwords this year, that's 6 if you include the forthcoming addition. What I'm trying to say is, Edward seems cool, but we should just focus more on the music.