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Another web mystery slowly unraveled. Earlier this year, the blogs were a-buzz wondering who was behind the CLOSE project. It immediately reminded me of The Weeknd -- music deeply steeped in visuals and an artist wrapped in anonymity. And while I'm not usually into deep house, when it's this well-packaged, I had to keep following. I had to know what came next.

By now, it's been revealed that CLOSE is the brainchild of Will Saul, DJ and owner of sister labels Simple/Aus Music (known for their roots in dub and techno). It's typical club faire, a project that takes its inspiration from the intricate layers of early 90s techno and the physically intimate setting of such clubs. Will explains,

"I love the futuristic feeling of early Detroit techno - not just the fact that the music was all made on machines but the melancholic/introspective chord progressions combined with the machine driven funk created a quite a special end result and for me is the reason why this strain of dance music still retains its appeal ... I wanted to attempt to write an album that you could listen to as a whole and something that you kept discovering layers of details within on repeat listens."

And with each repeat listen, you do in fact discover and appreciate different layers of details. Try it with sound-cancelling headphones and on loudspeakers with a fat bass -- two very different experiences.

CLOSE is an excellent cross-channel project that spans multiple mediums and uses the web as a driving force to build audience interest. It's always refreshing to see a label use the Internet in a seductive way to entice listeners outside of typical social media marketing. If the website is any indication of what's to come, you know this is only the beginning.

Visit Will's Facebook page to stay on top of the next two releases. If you're interested in learning more about Will or the project, check out his interview on Fabric's blog.