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Image via Unsplash.
Sounds like:
AlunaGeorge,
Justin Timberlake,
Ty Dolla Sign,
G Eazy,
Drake
Why do we like this?
Born and raised in L.A., soulful producer/vocalist Shoffy blends electronic R&B with atmospheric layering and smooth vocals, and he does it very well.
Produced by Matt Burnett (who has worked with artists such as Jay Z and Drake), Shoffy's latest release "Automatic" marries some sort of JT-sounding pop sensibility with the eclectic R&B sound we have come to know and love.
Shoffy also elicits the talents of Bobby Brackins to round off the track, making it one of those versatile jams you can pump in your car, listen to in the morning while getting ready for the day, or on a Friday night having a few drinks after work. You choose!
In the meantime, follow him on Facebook and SoundCloud for news on any upcoming releases
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